We know you like shopping! So let's make it easier to manage.
Client
River Island
Role
UX/UI Designer
Platform
Mobile + Desktop
Year
2019-20
My Account area is a space for customers to view and manage their accounts from their personal details to their orders.
To deliver a beautiful updated interface with a much better user-friendly experience within the account section, for users to easily navigate and access all relevant information to solve their query while reducing the number of contacts to the call center.
Improving the usability and enriching the information available in ‘My Account’ will better enable the customer to self-serve and reduce the need to contact customer services.
This will enhance the overall user experience while reducing business costs for these services in the longer term.
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