We know you like shopping! So let's make it easier to manage.

Client

River Island

Role

UX/UI Designer

Platform

Mobile + Desktop

Year

2019-20

My Account area is a space for customers to view and manage their accounts from their personal details to their orders.

To deliver a beautiful updated interface with a much better user-friendly experience within the account section, for users to easily navigate and access all relevant information to solve their query while reducing the number of contacts to the call center.

Improving the usability and enriching the information available in ‘My Account’ will better enable the customer to self-serve and reduce the need to contact customer services.

This will enhance the overall user experience while reducing business costs for these services in the longer term.

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⸺ Qualitative Research

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⸺ Sketch Visualization

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⸺ Engineering Strategy

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy.

⸺ Rapid Prototyping

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⸺ CMF Specification

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy.

⸺ Product Packaging

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